Coffee mate issues dare to iced coffee fanatics with launch of its new iced coffee

Lovers of iced coffee have a chance to win $2,500 thanks to Coffee mate. The brand is looking for creative, unexpected and bold displays of love for iced coffee (with safety first, of course) — whether that's on the subway during rush hour or presenting in front of a crowd.

With its Iced Coffee Dare, Coffee mate is challenging its fans to record themselves (or have someone record them) shouting “Coffee mate has new Coffee mate Iced Coffee” in a public place to promote the ready-to-drink offerings. To enter the challenge, fans should follow @coffeemate on TikTok and post their recorded Coffee made video on TikTok using the hashtag #CoffeemateContest, now through July 8.

To enter without posting a video, Coffee mate will pay fans to order merch from their website, which carries Iced Coffee Dare-inspired items. Fans can place an order at coffeemate.com/dare and also receive a digital gift card, through June 23.

See official rules for full details at coffeemate-dare.myshopify.com/pages/rules.