The October 2011 edition of Automatic Merchandiser presents some “hot buttons” for growth taken from the magazine’s State of the Coffee Service Industry report, as well as some key coffee taste profiles provided by Mars Drinks North America. To read the article, click here.
Editor’s Insight: Customer coffee needs are more diverse and demanding than ever. This summary of “hot buttons” for growth and key taste profiles will give coffee service operators better insight in meeting the needs of a better educated and more demanding customer.
Coffee service operators need to educate themselves and their employees about the rapidly changing market they are serving. Fortunately, there are many education resources available. One of the best resources is the National Automatic Merchandising Association, which has continuously upgraded the educational content of its annual coffee event, which was held last week in Las Vegas. 10-25-11 By Elliot Maras
