Stay Sweet with Less Added Sugar this Holiday Season

Indulgence and the holidays seem to go hand-in-hand, with rich comfort foods and sweet desserts at the center of many meals this season. It’s no wonder then that, according to a survey by Nielsen, Americans’ top two New Year’s resolutions for 2015 were to “stay fit and healthy” and to “lose weight”, respectively. 1

Limiting consumption of added sugar is one proactive step consumers can take in leading a healthy lifestyle. According to analysis of national survey data by the United States Department of Agriculture (USDA), the average American consumer eats more than double the upper daily limit of added sugar each day. 2 On average, this consumption equals about 22 teaspoons of added sugar each day.

Low-calorie sweeteners, such as SPLENDA® No Calorie Sweetener, can be a powerful tool that helps consumers limit their intake of added sugar. SPLENDA® No Calorie Sweetener can be used to sweeten foods and beverages without all the calories and carbohydrate of sugar. SPLENDA® No Calorie Sweetener is the #1 preferred no calorie sweetener brand for coffee, as well as the #1 preferred no-calorie sweetener brand in tea, and is available in a variety of sizes to suit the needs of any office environment. 3, 4

Office coffee vendors can help their customers make educated choices by providing a product mix that includes a variety of sweeteners. Although the holiday season is often full of time spent with family and friends, it is also a busy time for many businesses. While a cup of coffee is a small part of the day, it is also an opportunity for low-calorie sweetener use.

This holiday season, make sure you provide your customers with a sweetener that satisfies their desire for both taste and a healthy lifestyle.

1 The Nielsen Company. (2015). This Year’s Top New Year’s Resolution? Fitness!!

2 United States Department of Agriculture. (2014). Americans consume more than double the recommended maximum of added sugars.

3 NPD Group SPLENDA® Brand Study Revised, 2012 Among low calorie sweetener brands available in foodservice.

4 Based on out of home use, 2015 Technomics Sweetener Category Assessment

© 2015 Heartland Consumer Products, LLC