La Colombe launches ready-to-drink matcha lattes

La Colombe has launched three RTD matcha lattes as rising café sales signal growing consumer demand for matcha beverages.

La Colombe has launched a line of ready-to-drink matcha lattes as the beverage company expands beyond coffee, seeking to meet consumer demand for matcha beverages. According to the company, matcha sales at La Colombe cafés have increased 188% since 2023.

The La Colombe Matcha Lattes are available in three varieties: Everyday Matcha Latte, Strawberry and Vanilla. Each 11-ounce can contains single-origin matcha sourced from Japan and lactose-free whole milk from Michigan. Each variety also provides 65 mg of naturally occurring caffeine and is a good source of protein, according to La Colombe.

Niel Sandfort, chief innovation officer at Chobani and La Colombe, said the company applied its experience developing ready-to-drink coffee beverages, including its Draft Latte line, to the new matcha products.

The new lineup gives convenience retailers, vending operators and other refreshment services providers another premium ready-to-drink option as matcha moves into more mainstream beverage occasions.

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