La Colombe Coffee Roasters, a specialty coffee roaster, announced the national availability of new 11-fl oz Draft Latte cans. With the same creamy texture and smooth taste as the Draft Lattes on-tap in La Colombe cafés, the first product launched under Chobani leadership delivers on the growing consumer demands for cold coffee and less sugar.
The Draft Latte cans are available in Double, Triple, Mocha, Vanilla, and Caramel.
“Chobani and La Colombe is a perfect union of like-minded brands–they share a commitment to quality, craftsmanship, and impact, as well as a belief that delicious, nutritious products should be available to all,” Chobani founder and chief executive officer, Hamdi Ulukaya, said in the announcement. “Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options."
Crafting the “World's Frothiest Draft Latte” starts with using the highest quality ingredients, like single-origin Colombian bean coffee that has been carefully selected, roasted and cold brewed, plus locally sourced, fresh milk. The high quality craftmanship delivers a delicious and pure experience, with less sugar than typical ready-to-drink flavored coffee beverages.
"We're excited to bring La Colombe's 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk," Chobani's chief innovation officer, Niel Sandfort, said in the announcement. "We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today's ready-to-drink offering."
La Colombe also activated its partnership with Keurig Dr Pepper (KDP) to make this specialty coffee experience available in even more retail channels, including broader distribution in grocery and convenience stores.
This innovation builds on La Colombe's entry into the ready-to-drink coffee space in 2017, when the coffee roaster first introduced canned versions of its coffeehouse Draft Lattes on-tap in retailers. La Colombe's ready-to-drink line has tripled in growth over the last five years and is well-positioned in the rapidly accelerating cold coffee category.
La Colombe 11-fl oz Draft Lattes debut the coffee roaster's new brand design, which includes an updated logo, color palette and packaging. The new design will appear across all product and retail touchpoints.
