Verve Coffee Roasters, a Santa Cruz-based specialty coffee company that offers some of the world’s highest quality craft coffee, launched its new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes. Available in three flavors including The Original, Chocolate and Honey Lavender, a first-to-market flavor in the category, Verve’s Flash Brew Oatmilk Lattes average 40 to 50 fewer calories per serving and two to three grams less sugar compared to similar products.
The new RTDs are now available in all 13 Verve cafes in California, and will be available on Verve‘s website, Amazon and in grocery retailers this summer.
“We make thousands of delicious lattes every day between all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high quality ingredients that we use at retail,” Colby Barr, co-founder of Verve Coffee Roasters, said in the announcement “Our team has been working to perfect our Flash Brew Oatmilk Latte recipe for several years to ensure it is unlike anything anyone has tasted.”
The new Flash Brew Oatmilk Latte category is an alternative milk extension of Verve’s Direct Trade Flash Brew, the brand’s first RTD product that became popular upon launching in 2018. In expanding the brand’s RTD category, Verve developed a proprietary recipe of oatmilk formulated specifically to showcase the Flash Brew nitro-infused coffee resulting in a crafted-from-scratch innovation specifically designed for Verve’s customers.
