Wellbeing shots brand teams with Heidi Montag to bring wellness to the office with humor

    May 13, 2025
    Global wellness brand Ryde: has partnered with TV personality and mom of two, Heidi Montag, to introduce its “Wellbeing Made Easier” campaign to provide on-the-go solution, a message suited for convenience services customers.

    Source Ryde:

    Ryde:
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    Global wellness brand Ryde: has partnered with TV personality and mom of two, Heidi Montag, to introduce its “Wellbeing Made Easier” campaign to provide on-the-go solution, a message suited for convenience services customers.

    The Ryde: trio of functional products — Energize (tropical), Focus (orange) and Relax (raspberry) — are offered in 2-oz zero-calorie supplement shots, suited for micro markets and unattended retail. Each shot contains ingredients like green tea caffeine, ginseng, L-Theanine, B vitamins and chamomile to support energy, focus and relaxation throughout the day.

    Ryde:
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    The campaign features Montag in a series of comedic skits that exaggerate modern wellness fads, including office productivity hacks, goat yoga mishaps and over-the-top crystal healing. In each skit, Ryde: is positioned as the smarter, no-fuss solution that meets people where they are.

    What they are saying

    “I’ve tried just about every wellbeing trend out there, and most of them are just exhausting,” said Montag. “Ryde: makes it effortless to feel good—no freezing cold plunges or 10-step routines required.”

    “The wellbeing industry has overcomplicated something that should be simple,” said Richard Schmidt, CEO of Ryde:. “With Ryde:, we’ve stripped it back to what matters — effective, enjoyable support that fits real life. Vending gives us a direct line to people in those real-life moments.”