PepsiCo will roll out Salesforce’s Agentforce platform at scale, reportedly one of the first major food and beverage companies to do so. The Agentforce platform, part of Salesforce’s AI-powered tools lineup, enables autonomous digital agents to operate within core business functions. PepsiCo plans to use these agents to streamline customer support, improve sales processes and free up its sales teams to focus on strategic growth and retailer engagement.
PepsiCo plans to utilize AI tools to unify customer profiles, gain deeper customer insights, provide AI-assisted customer service, monitor inventory in real-time and enable more targeted marketing.
What they are saying
“AI is reshaping our business in ways that were once unimaginable,” said Ramon Laguarta, chairman and CEO of PepsiCo, in a release. “This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo — deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.”
“We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce,” said Marc Benioff, chair and CEO of Salesforce, in a release. “Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale.”
