Clear Cut Brands launches two new health-conscious beverage lines

Oct. 9, 2023
Clear Cut Hero brings a healthy focus to the sports drink category, while LEVO Energy + Focus offers a natural energy shot alternative.

Clear Cut Brands, a beverage-innovation company, launched two new products – Clear Cut Hero and LEVO Energy + Focus – as part of a series of new health-conscious drink offerings.

Clear Cut Hero is an action-hydration beverage, packed with essential electrolytes potassium, sodium, magnesium, calcium, chloride, niacin and Vitamin C, offering healthier hydration with no artificial ingredients, high-fructose syrups, aspartame or red dyes. Containing only natural sweeteners, Clear Cut Hero includes just 5 grams of natural cane sugar.

While clear in color, it comes in six fierce flavor combinations: Apex packs a fruit punch, Cosmic blurs the blue-raspberry universe, Dragon roars with dragon fruit, Eclipse aligns lemon and lime, Nexus combines peach and mango, and Nova is a new twist on orange.

Clear Cut Hero debuted at the Kroger Wellness Festival in the grocery company’s home city of Cincinnati, and the Natural Products Expo East in Philadelphia, as well as at the National Association of Convenience Stores (NACS) Show in Atlanta in early October. The brand also will be supported by a variety of athlete ambassadors.

“It’s been widely reported that a full 75% of U.S. adults are chronically dehydrated,” Joey Nickell, chief executive officer of Clear Cut Brands, stated in the announcement. “So it’s not just elite athletes who benefit from Clear Cut Hero – it’s an everyday performance drink that helps you win the battle between thirst and hydration.”

The second new product, LEVO Energy + Focus, is Clear Cut Brands’ alternative to the traditional energy shot. LEVO contains a combination of 75 milligrams of naturally derived caffeine from tea, with 75 milligrams of L-theanine – an amino acid that stimulates alpha brain waves associated with increased mental clarity. With only natural ingredients and flavors, LEVO comes in a convenient 2-ounce shot, with flavor options of grape and berry.

“LEVO is made for those ready for a better way to own their moments,” Nickell added in the announcement. “Our formulation provides a steady stream of energy without the jitters or a crash, combined with the mental clarity needed to elevate your focus and execution.”

Based in Louisville, Kentucky, Clear Cut Brands LLC is a beverage-innovation company focused on creating disruptive brands at the intersection of culture and wellness. Featuring clean ingredients, its current products include Clear Cut Hero active-hydration drink, and LEVO Energy + Focus energy shot alternative. The company was formed in 2023 with a curated leadership team comprising more than 200 years of consumer-packaged goods experience.