The Coca-Cola Company plans to launch several ready to drink beverages in the first quarter of 2017, according to CPG, matters. In addition, the company will build on "enhancements to its retailer relationships and supply chain efficiency" explains the source. New beverages include the Gold Peak line of premium ready-to-drink (RTD) tea lattes and coffees in the first quarter of 2017. The company has also announced a line of Dunkin Donuts branded ice coffee beverages. The source cites Coca-Cola's strategy as offering the correct size package at the correct price, essentially creating a segmented price approach. This will hopefully serve a wider variety of beverage occasions.
Read more about Coke's future plans.
