Coca-Cola Zero

May 7, 2010

Coca-Cola Zero, or Coke Zero, is a refreshing brand that delivers real Coca-Cola taste with zero calories. The soft drink is sweetened with a blend of aspartame and acesulfame potassium (Ace-K) and is available in a broad range of packaging -- including vender-friendly cans and bottles. Coke Zero was created with young adults in mind, particularly males. As such, its marketing and brand personality is reflective of its target consumer, and its popularity amongst younger consumers can lend to increases in vending beverage sales.

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