HONEST Tea Offers Unsweet Lemon Tea In Vending

Nov. 21, 2013

HONEST® Tea, the makers of the nation’s top-selling organic bottled tea, offers Unsweet Lemon Tea nationally. Brewed with USDA organic, Fair Trade Certified™ tea leaves from India, the unsweetened, zero calorie beverage is flavored with organic lemon extract and is available in 16.9 ounce PET bottles.

 “We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers,” said Seth Goldman, co-founder and TeaEO of HONEST Tea, in a prepared statement. “We hope this new variety will resonate with consumers as they seek out more zero calorie beverages.”

Unsweet Lemon Tea was tested earlier this year in New York City, N.Y. and is rolling out nationally at a time when the unsweetened beverage category is up 34 percent in the past year, according to the release. The newest offering expands HONEST Tea’s total zero calorie beverage line to four varieties in glass and PET bottles in addition to HONEST® Fizz—a zero calorie, naturally-sweetened soda line launched by HONEST Tea earlier this year. Unsweet Lemon Tea is already available in individual, 16.9 ounce bottles for purchase at retailers nationwide.

Unsweet Lemon Tea is labeled with USDA Organic, Fair Trade Certified™ Tea, contains no GMOs and is gluten free, helping consumers make an informed decision at the point of purchase.

The national launch of Unsweet Lemon Tea continues to deepen a core facet of HONEST Tea’s mission of exclusively sourcing Fair Trade Certified™ tea leaves.The product is available in the vending market through the Coca-Cola bottling system.


Emily Refermat Editor Am Vmw 10778591
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