PepsiCo Launches Limited Edition Pepsi Fire

This summer, PepsiCo is introducing a new limited edition flavor, Pepsi Fire – the refreshing cola with a cinnamon flavored twist. It will be available nationwide for an eight-week period and be part of the marketing "Snap-Unlock-Win" program.  

Snap-Unlock-Win 

In a first-of-its-kind promotion, select Pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new Pepsi mobile game.