Pepsi prebiotic cola limited release arrives before wider 2026 rollout

A Black Friday, limited online release will give consumers an early taste of Pepsi prebiotic soda, a new beverage that combines the brand’s signature taste with lower sugar and added prebiotic fiber. Pepsi Prebiotic Cola — “the boldest evolution in cola in more than two decades,” says the company — will reach retail shelves and broader distribution early next year.

Pepsi prebiotic cola, first announced earlier this year, will be available in original cola and cherry vanilla flavors. Tapping into consumer desires for functional beverages, each can of Pepsi prebiotic soda contains 30 calories, 5g of sugar and 3g of prebiotic fiber. The formula does not include artificial sweeteners. Targeting traditional cola drinkers as well as those new to the functional beverage and prebiotic soda category, Pepsi aims to appeal to people looking for both enjoyment and added benefits from their soft drinks.

"At Pepsi, we are experts in great tasting cola — and have been for decades,” said Gustavo Reyna, vice president of marketing at Pepsi, in a release. Calling the new beverage a “breakthrough innovation,” Reyna said it is “an inimitable taste – designed to meet the demands of cola lovers, cola newcomers, and everyone in between.”

On Black Friday, consumers can purchase Pepsi prebiotic cola in 8-packs from several online retailers while supplies last. Pepsi prebiotic cola also will be marketed during Amazon Prime Video’s Back Friday football game, allowing customers to order through that platform.

While convenience services operators will not be a distribution channel for this phase of the Pepsi prebiotic rollout, tracking its early performance could help anticipate demand and allow operators to refine future category placements and promotional plans.