Barcel expands salty snacks with Mi Tierra tortilla strip line

Barcel USA says Mi Tierra uses simple, high-quality ingredients and is designed for everyday sharing occasions. The new tortilla strips debut in 9.9-oz bags.
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May 6, 2026
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Barcel USA / Mi Tierra
Mi Tierra tortilla chip

Barcel USA has launched Mi Tierra Tortilla Strips, a tortilla strip brand crafted in Mexico from simple ingredients and without artificial flavors or colors. The company said Mi Tierra is designed for everyday snacking, with a strip shape intended for scooping dips, pairing with meals, or eating straight from the bag.

Mi Tierra is launching in three flavors: Sea Salt, Pico de Gallo, and Hint of Lime. The products are sold in 9.9-ounce shareable bags.

Mi Tierra is part of Barcel USA, the U.S. snack division of Grupo Bimbo.

Why this matters for convenience services operators

  • “Simple ingredients” and “no artificial flavors or colors added” claims remain key callouts in salty snacks. Operators should evaluate better-for-you options.
  • A new Barcel line expands competition in tortilla-based snacks.
  • Markets with strong tortilla and Latin-inspired snack demand, where flavor profiles like lime and pico de gallo are already familiar, may offer opportunities for trial of Mi Tierra.