Business Insider: Doritos, Oreos Among Gen Z Favorite Brands

Business Insider recently reported the top 100 brands favored by Gen Z consumers, those consumers born after 1997 and who are now entering the workforce. Food brands that topped the list were Doritos, at no. 2, and Oreos, at no.3. Hershey was ranked at no.5, M&M no. 6, and Cheetos no. 7. Lots of brands from the convenience services space made the list including Sour Patch Kids, Gatorade, Trident, and more. The ranking was based on a marketing firm interviewing 8,494 Gen Z consumers on 332 brands this year for its Ybrands survey.