PepsiCo Renames Quaker Quakes Rice Snacks Quaker Popped Snacks

Oct. 25, 2012

The Quaker Oats Co., a division of PepsiCo, introduces Quaker® Popped™ the renamed Quaker Quakes rice snack.

To match the new name, Quaker Popped packaging features a new logo and bright color scheme. Quaker Popped snacks are available in 14 different flavors – including cheddar cheese, caramel corn and apple cinnamon.

"Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve," says Justin Lambeth, chief marketing officer, Quaker Foods North America. "We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection."