Report Notes Success Of National Automatic Merchandising Association Fit Pick Program In U.S. Army

Aug. 6, 2012

The Bi-Partisan Policy Center, a think tank, issued a report recently which notes the success achieved by the U.S. According to the report, “Health Programs: Nutrition & Physical Activity Initiative, ‘Case Study:  U.S. Department of Defense Initiatives," the initial success at more than 68 army bases has been so significant that it should be expanded to all branches of service.

The report focused on the U.S. Army’s “Soldier Fueling” initiative, which concerns modified and standardized menus, provision of nutrition education, introduction of more nutritious foods labeled “Fit Pick” in the vending machines, and a marketing program to assure awareness and success.

Specifically and importantly, the report also notes, "These changes were first implemented in the Army's 68 training bases but they have since been at least partly replicated at some training bases in other branches of the military. The Soldier Fueling Initiative is working, but basic training covers only a 10 week period.  We suggest that similar programs be expanded to all branches of service and continued through advanced training."  To learn more about the report, visit

NAMA’s Fit Pick program is designed to educate consumers about products in vending machines that meet specific nutrition standards, and was unveiled nationally by the association in 2008. The program includes stickers that are placed in front of qualifying products, thin clings that explain the nutrition standard, coin slot stickers and round stickers to help educate consumers as well, and is part of the organization’s Balanced for Life program which is designed to educate consumers about the elements of a balanced diet and the importance of physical activity.