Trubar adds protein and fiber to mini rice cake lineup

Mini rice cakes mark Trubar’s first major product expansion beyond its core protein bar portfolio.

Trubar has introduced Drizzle mini rice cakes, expanding beyond its core protein bar portfolio with three dessert-inspired flavors and single-serve and multi-serve packaging.

The lineup includes Hey Shorty, It’s Your Birthday Cake; S’more to Love; and Cinnamon Roll With It. The flavors have birthday cake, chocolate-graham-marshmallow and cinnamon roll profiles, respectively.

Each 1-oz serving contains 5 g of protein, 3 g of fiber and 130 calories, according to the company. Trubar says the rice cakes are plant-based and made without seed oils, gluten, dairy or sugar alcohols.