Simply Better Brands closes Trubar acquisition

Sept. 7, 2021

Canada's Simply Better Brands Corp‎. has closed its acquisition of Tru Brands Inc., a leading health and wellness brand specializing in nutritious snacks for women, for a purchase consideration $7.5 million.

Founded in 2018 under the female-led parent company Truwomen, Tru Brands has grown into a nationally recognized brand sold online and through major U.S. retailers. Its lineup of dessert-inspired protein bars are made with such plant-based ingredients as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols. 

Vancouver-based Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories.


[Credit: Hershey Co.]
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Hershey completes acquisition of Lily's

June 29, 2021
Hershey Co. last week announced the completion of its acquisition of Lily's, a maker of low-sugar, better-for-you confectionery products. The purchase price was $425 million."...