Simply Better Brands closes Trubar acquisition
Source Simply Better Brands Corp.
Canada's Simply Better Brands Corp. has closed its acquisition of Tru Brands Inc., a leading health and wellness brand specializing in nutritious snacks for women, for a purchase consideration $7.5 million.
Founded in 2018 under the female-led parent company Truwomen, Tru Brands has grown into a nationally recognized brand sold online and through major U.S. retailers. Its lineup of dessert-inspired protein bars are made with such plant-based ingredients as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.
Vancouver-based Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories.
