Simply Good completes acquisition of Only What You Need

June 19, 2024
OWYN's products will complement Simply Good Foods' portfolio with a greater presence within the RTD protein shake category.

The Simply Good Foods Company has acquired Only What You Need (OWYN), a plant-based ready-to-drink (RTD) protein shake brand.

“The acquisition of OWYN represents a significant strategic win for Simply Good Foods. It introduces a third complementary brand and opens the door to a new consumer segment, significantly strengthening our position in the rapidly expanding RTD shake market and solidifying our leading position with retail partners,” remarked Geoff Tanner, president and CEO of Simply Good Foods. “We also plan to lean on the expertise of our combined R&D teams to improve fundamental product performance and explore new areas for innovation. OWYN has shown exceptional net sales growth in the nutritional snacking category in recent years, and we believe that will continue.”

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