Oh Snap! launches Chil-lime Bites for refrigerated grab-and-go snacking

Oh Snap! has launched Chil-lime Bites, a new flavor in its refrigerated, grab-and-go snack lineup. The new variety combines a savory chili kick with a bright lime finish and joins the brand’s existing Bites lineup, which includes Dilly Bites, Hottie Bites and Sassy Bites, the company said.

The Chil-lime Bites launch coincides with a refreshed packaging design and Oh Snap!’s first integrated marketing campaign, “Snap Out of the Ordinary,” positioned around everyday snacking moments. The company’s broader refrigerated snack portfolio includes pickled vegetables and an infused cranberry snack.

Ryan M. Downs, founder and president, said the new variety is intended to bring “a bold, refreshing flavor” while delivering taste and crunch.