Wholly Guacamole and Tajín team up to launch Chile Lime flavor

Refrigerated guacamole brand Wholly Guacamole has partnered with Tajín to introduce a new Chile Lime variety, combining creamy guacamole with the zesty kick of Tajín Clásico Seasoning.

The new flavor caters to growing consumer demand for spicy snacks, especially among Gen Z, 62% of whom say they’re more likely to buy foods marketed as spicy, according to recent research from NCSolutions.

Wholly Guacamole Chile Lime comes with two Tajín seasoning sachets, allowing consumers to control their spice level. The collaboration aims to deliver a customizable, on-trend dip option for spice enthusiasts seeking to elevate their snacking experience.

What they are saying

“We’re constantly looking for ways to satisfy our customers’ cravings,” said Christopher Monahan, brand manager of Wholly Guacamole. “This collaboration with Tajín unites convenience and flavor to create a bold and irresistible snack, with the high quality that keeps guacamole lovers coming back for Wholly Guacamole again and again."

“Tajín Clásico Seasoning is the widely versatile chile lime seasoning that has long been Gen Z’s go-to flavor,” said Juan Carlos Limón, brand marketing manager at Tajín USA. “Our collaboration with Wholly Guacamole is an approachable, convenient way to bring our consumers the flavors they love in the dips they’re already snacking on.”

Wholly Guacamole is a brand of MegaMex Foods.