Vital Proteins introduces collagen and protein RTD shake
The Vital Proteins Collagen & Protein Shake — the first ready-to-drink protein shake from the brand — contains 30g of protein per serving and 10g of collagen peptides to support hair, skin, nail, bone and joint health. In addition, each 11 fluid ounce shake contains 0g added sugars, and no carrageenan, artificial sweeteners, colors or flavors.
The chocolate-flavored RTD from the company better known for its collagen peptides powders seeks to meet consumer demand for convenience products that help them meet their daily protein needs. According to research by the International Food Information Council and Mintel, nearly 75% of consumers stated a desire to increase their protein consumption in 2024, and they view RTD beverages as an efficient way to meet daily nutritional needs, the company says.
Vital Proteins offers a wholesale partner program.
What they are saying
“People want their wellness routines to work harder – not be harder,” said Jill Abbott, vice president of marketing strategy & innovation at Vital Proteins. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, and without compromise.”
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