Pressed Juicery announced the debut of its inaugural Nootropics collection, a range of ready-to-drink functional beverages designed to redefine the morning coffee ritual and elevate morning routines.
The premier collection comprises a Cold Brew, Coffee Latte, and Matcha Latte, enriched with potent mushroom infusions such as reishi, lion's mane, and chaga, meticulously curated to enhance cognitive function and improve energy – naturally.
“We are thrilled to embark on the journey into coffees and matcha with the release of our newest nootropics collection,” Justin Nedelman, CEO of Pressed Juicery, said in the announcement. “This represents a significant milestone for our brand as we further establish ourselves as pioneers in offering simple and intentional nutrition and providing healthier choices for our guests.”
The Nootropics collection launches with the following products along with specially curated Morning Ritual Packs:
Cold Brew - This morning sip, infused with reishi, lion's mane, chaga, and cordyceps, provides a mighty AM pick-me-up. With its proprietary blend of functional mushrooms, this caffeinated beverage can help enhance energy and mental clarity while providing a range of health benefits.
Coffee Latte - Indulge in a delicious blend of functional mushrooms, including reishi, lion's mane, chaga, and cordyceps, that provide a unique flavor fusion and caffeine that supports energy and mental clarity.
Matcha Latte - Infused with functional mushrooms, this on-the-go beverage delivers a theanine-caffeinated blend of plant-forward ingredients to help offer lasting energy without the crash. With a powerful blend of chaga, cordyceps, L-Theanine, and lion's mane, the matcha delivers a range of health benefits, while caffeine and theanine help to promote cognitive function and focus.
Morning Ritual 3-packs:
Intentional Morning Pack – Cold Brew, Greens 1.5, Wellness Shot
Mindful Morning Pack – Matcha Latte, Greens 3, Immunity Shot
Balanced Morning Pack – Coffee Latte, Avocado Greens Smoothie, Elderberry Shot
“Pressed was established upon the shared conviction that simple and clean nutrition forms the bedrock of health and wellness,” Andrei Najjar, senior vice president of marketing at Pressed Juicery, added in the announcement. “We are thrilled to venture into this innovative category and introduce Nootropic coffee beverages that not only tantalize the taste buds but also leverage ancient functional ingredients to make you feel and perform at your best.”
