An addition to the Takis snack lineup — the exclusive debut of Takis Cobra — may just "rattle" its fans.
Embracing the fiery intensity of a cobra, this spicy Worcestershire sauce-flavored chip promises a powerful strike of flavor in every bite. Takis Cobra is available in the 9.9 oz sharing size, sold exclusively at Kroger as of May 20, and in the 3.25 oz individual size at 7-Eleven beginning July 8.
"We're always looking for ways to celebrate the innovative, trailblazing energy of our fans, and we're taking it up a notch with the debut of a unique, fierce flavor from Takis Cobra," said Sandra Kirkpatrick, senior marketing director for Takis. "Our fans crave the latest and greatest flavors, so we're excited to introduce something unlike anything else in today's snack market."
To complement Cobra's debut, Takis is shining a spotlight on Kroger's home base in Cincinnati. In downtown hot spots from June 6-8, including near Great American Ball Park and the Duke Energy convention center, a unique Takis Cobra light projection will illuminate the night. The specialty projection will change locations around the city each night.
All Takis Cobra packaging can be recycled via TerraCycle. Collectors can earn donations for schools and nonprofits by participating.
