PLANO, Tex. – New Cheetos Crunch Pop Mix brings consumers a new way to snack in the new year by combining two beloved products to create a one-of-a-kind Cheetle-infused experience.
Frito Lay North America, a division of PepsiCo, says its latest Cheetos extension is no ordinary snack mix. It describes its new Crunch Pop Mix as a mischievously cheesy combination of traditional Cheetos Crunchy and the immensely popular Cheetos Popcorn introduced during last year's Super Bowl LIV.
Crunch Pop Mix comes with its own mock advisory from product mascot Chester Cheetah, warning fans that the snack may be snatched by others' Cheetle-coated fingers.
A recent consumer survey commissioned by the Cheetos brands found that nearly half of Americans (48%) admit to sneaking snacks from friends or loved ones, and among those, one in four (25%) even admit to doing it with some regularity.
Cheetos Crunch Pop Mix also ties into recent food and snack mashup trends that emerged during 2020, including the infusion of snack mixes into mealtime occasions, leading to other innovations and campaigns such as Cheetos Mac 'n Cheese, a Cheetos cookbook and even a new PepsiCo Foods North America recipe hub, MoreSmilesWithEveryBite.com.
Cheetos Crunch Pop Mix is available in a 7 oz bag for $3.99 SRP and 2.25 oz bag for $1.89 SRP beginning this week at retailers nationwide.