Campbell’s launches bite-sized versions of its Snack Factory’s Pretzel Crisps

April 3, 2024
Available in a 2.6-ounce bag in Spicy Ranch and Honey Mustard varieties, Snack Factory Pretzel Crisps Bites are ideal for micro markets as an anytime snack.

Snack Factory Pretzel Crisps Bites are deliciously seasoned and perfectly poppable bite-sized versions of Snack Factory’s Pretzel Crisps featuring the same baked taste and crispy crunch that consumers know and love.

Now available in a convenient 2.6-ounce bag in Spicy Ranch and Honey Mustard varieties, Snack Factory Pretzel Crisps Bites are a perfect fit for micro market operations as an anytime snack. Spicy Ranch boasts a bold ranch flavor with a hint of heat, while Honey Mustard is dusted in a delicious seasoning for a combo of sweet and savory flavor. Both flavors capture the increasing interest in the “swicy” (sweet and spicy) flavor category among consumers.

“We’re proud to introduce Snack Factory Pretzel Crisps Bites as a flavorful snacking solution in our foodservice vending channel,” Chris Graziano, director of Foodservice U.S. marketing for Campbell’s, said in the announcement. “We know consumers are looking for craveable, salty snacks, and the Spicy Ranch and Honey Mustard flavors are a great addition for micro markets since the smaller snack size caters to consumers on-the-go.”

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