Jackson's unveils Wavy Sweet Potato Kettle Chip line

March 21, 2024
Jackson's introduced its latest innovation, the new Wavy Cut Sweet Potato Chips kettle cooked in avocado oil.

Jackson's introduced its latest innovation, the new Wavy Cut Sweet Potato Chips kettle cooked in avocado oil, at the Natural Products Expo West 2024 Trade Show.

Each chip is comprised of three wholesome elements that deliver a flavor experience greater than the sum of their parts: sweet potatoes, premium avocado oil and epic seasonings. Their ridged, unique textured slices are kettle-cooked low and slow in premium avocado oil, ensuring they retain their nutritional value.

The new Wavy Cut Sweet Potato Chips feature these core ingredients and are available in two flavors. The first is the classic Sea Salt, a fan-favorite, and the second is an all-new flavor: dairy-free Cheddar & Sour Cream, a savory addition to the lineup of flavors.

The new wavy cut sweet potato kettle chips are non-GMO verified and free of the top nine allergens, including gluten, dairy and nuts. The chips cater to a variety of dietary needs, including vegan, paleo-friendly, kosher and low inflammation.

"Jackson's is thrilled to introduce our new line of wavy cut sweet potato kettle chips," Megan and Scott Reamer, co-founders of Jackson's, said in the announcement. "With this new line of chips, our goal was to craft a uniquely textured chip, capable of withstanding any kind of dip, salsa included, thus elevating the snacking experience to new levels. Available in classic and epic flavors, we aim to revolutionize and redefine craveable snacks made from better ingredients like sweet potatoes and avocado oil. As always, we remain steadfast in our commitment never to use seed oils like canola, vegetable, or any polyunsaturated fats (PUFAs)."