Raybern’s launches new frozen sandwich product line and brand packaging

Nov. 30, 2023
The sandwich brand introduces a line of meaty sandwiches with innovative new breads, sauces, cheeses and meat options.

Raybern’s, a brand that offers authentic deli-style Philly Cheesesteak sandwiches, announced it is kicking off a rebrand in package design as well as in quality, quantity and variety of sandwich ingredients. Beginning early 2024, Raybern’s will introduce a revamp of its entire line, offering unique flavors and formats designed and created for discerning sandwich lovers. Five Raybern’s varieties will be available in 2-ct packs to consumers and sold in freezer cases.

With the launch of new and innovative recipes to its full line of savory sandwiches, the Roast Beef & Cheddar sandwich is now complemented with a soft, poppy seed roll. In addition, Raybern’s is relaunching its Ham & Cheese sandwich, enhanced by a sweet deli roll.

The rest of the line has been upgraded with delectable meats, cheeses and sauces, including the Philly Cheesesteak, Chicken Bacon Ranch and Barbecue Pulled Pork.

When it comes to sandwiches, Raybern’s brings flavor from the freezer to the microwave. Over 30 years ago, the founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as its signature Philly Cheesesteak recipe. Today, Raybern’s makes millions of sandwiches each year.

“Our new sandwich lineup is a totally delicious innovation on sandwiches of the past,” Doug Hall, director of marketing at Raybern’s, said in the announcement. “We have the bakery-soft bun covered, but we’ve completely amped up the meats, cheeses and sauces on our favorite frozen deli-style sandwiches. My personal favorite is the Roast Beef & Cheddar now on a fresh poppy seed roll.”