Spindrift expands into new categories

Dec. 19, 2022
New offerings from the real-squeezed fruit sparkling water brand include four new flavors and further innovation of the traditional iced tea category.

Spindrift, maker of sparkling water made with real, squeezed fruit, continues to expand its product offerings with beverage options inspired by popular beverage categories like iced tea, lemonade, spiked seltzer and cider – all with 0grams added sugar, no artificial flavoring and low calories. 

The four new varieties launching in 2023 are: the mocktail-inspired Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.

"For us, 2023 is about continuing to innovate the beverage industry through incredible real ingredients," Bill Creelman, founder and CEO of Spindrift, said in the announcement. "We started by introducing real ingredients to the sparkling water aisle, we're now focused on extending that same innovation and creativity to other beverage categories. We're broadening our product offerings to provide consumers with delicious options for every occasion." 

Spindrift’s first mocktail style variety, the Nojito, is inspired by a favorite cocktail, the mojito, and is Spindrift's first to feature an herb: mint.

Spindrift is also releasing the juicy and jammy Peach Strawberry. "Peach has been one of our top requests for years," Creelman said in the announcement. "When we tasted it with a splash of strawberry, we knew we had something special. We can't wait for people to try it."

Building on the success of its existing Half Tea & Half Lemon flavor, Spindrift is bringing similar earthy and crisp notes to Mint Green Tea and Mango Black Tea. Mint Green Tea is made with brewed green tea, a hint of mint, and a splash of lemon: a calming mix of earthy, bright, cool, and refreshing notes. Mango Black Tea adds a tropical twist: a juicy pop of mango is mixed with brewed black tea and real squeezed lemon, offering iced tea fans something a bit sweeter – though still unsweetened.

To celebrate the new launches, starting December 19, Spindrift is inviting its loyal fans – Drifters – to enter for a chance to win an 8-pack of Nojito before it hits shelves early next year.

Headquartered in Newton, Massachusetts, Spindrift works directly with farms to source the best-tasting fruit for its products. Spindrift products are free of added sweeteners and unnatural flavors, made of sparkling water with real squeezed fruit. Spindrift sparkling water is available nationwide, and new Spindrift Spiked is available in select markets. The company donates to environmental not-for-profits through its membership to 1% For the Planet.