Spindrift adds professional athlete investors, endorsements

Spindrift’s athlete-backed investment seeks to extend its position in the better-for-you beverage segment.
July 14, 2025
3 min read

Patricof Co., an investment and advisory platform for professional athletes, has brokered a deal with Spindrift Beverage Co. Inc. that brings a roster of professional athletes as investors. Patricof's athlete investors are now part owners in Spindrift through Patricof's partnership with Gryphon Investors, a San Francisco-based private investment firm.

The athletes, all reportedly longtime Spindrift fans, include NBA champion Kevin Durant and Rich Kleiman’s 35V, NFL star DK Metcalf, 2025 NCAA women’s basketball champion and most outstanding player Azzi Fudd, NBA star Derrick White, MLS all-star Maarten Paes, WNBA standout Sophie Cunningham and gymnast Livvy Dunne.

About the Author

Linda Becker

Editor-in-Chief

Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

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