Drizzle Honey expands U.S. wholesale distribution

Drizzle Honey, a honey brand owned by Wisdom Natural Brands, is now available on wholesale platforms Faire and AirGoods, as well as through distributors KeHE and UNFI, as the company seeks to capitalize on demand for functional and sustainable foods.

Aaron Henderson, CEO of Wisdom Natural Brands, said demand is rising for higher-quality honey options. While announcing the new distribution options, he described Drizzle as “uniquely positioned to help retailers capture that demand” with products that are raw, sustainable and aligned with current wellness trends.

For operators in the refreshment services and convenience channels, expanded distribution through KeHE and UNFI offers streamlined access to the product via existing ordering portals. Availability on Faire and AirGoods adds flexibility for smaller accounts or those testing premium honey in micro markets or workplace snack programs.