Elohi Joins National Automatic Merchandising Association

Dec. 4, 2017


Elohi Strategic Advisors recently joined the National Automatic Merchandising Association (NAMA), an organization featuring more than 1,000 brands in the convenience services industry. Elohi—based in Marion, Illinois, and representing clients nationwide—is focused on aiding the growth of emerging natural and sustainable foodservice brands. By joining NAMA, Elohi is able to elevate these brands further than ever before. 

“I’ve seen the evolution of the demand for healthier products in vending and micro markets, starting when there were very few even being manufactured for the industry,” says Joe Shake, Vice President of Alternative Markets at Elohi and longtime NAMA member. “Things are progressively improving with so many new and exciting products that are not only better for you but taste great as well. I’m proud to be part of a team that represents many of these healthier alternatives that meet all standards of NAMA’s FitPick program.” 

As one of its many foodservice-focused initiatives and offerings, NAMA operates a vending and micro market labeling program titled FitPick. FitPick requires participating products meet strict guidelines regarding nutritional value. In addition to helping consumers make healthier food choices when shopping in micro markets, the FitPick labeling is one of the many ways Elohi’s new NAMA affiliation will benefit its current and future health-based foodservice clients. 

“The FitPick program by NAMA represents a wonderful opportunity for natural and organic brands to reach wellness-minded consumers outside of traditional retail outlets,” says Michael Movitz, Founder and Managing Partner of The Movitz Group LLC. “When you consider wellness is a lifestyle, a wellness-oriented consumer wants the foods and beverages they always eat everywhere they go—not just from the grocery store. Brands participating in the FitPick program have an opportunity to satisfy these consumers’ needs by being available in more points of access, likely translating into additional revenue and consumers.” 

About Elohi Strategic Advisors 

Elohi Strategic Advisors is a national, WBENC-certified, woman-owned advisory firm. Based in Marion, Illinois, Elohi employs a team of experts across the country to assist natural and sustainable foodservice brands in distribution and growth. A percentage of all Elohi operating income is donated to organizations that support Indigenous People and establish nutritious programs for children and seniors. The team at Elohi believes that the only way to change the world is to change the way the world eats. Visit elohi.us to learn more.