Hormel® Black Label® Breakfast Food Truck Hits the Road

Oct. 5, 2020

Hormel's Breakfast Food Truck will offer free samples of the new Oven-Baked Egg Bites™ at retail locations and for front-line workers across the United States.  

AUSTIN, Minn., Sept. 25, 2020 /PRNewswire/ -- The Hormel® Black Label® Breakfast Food Truck is hitting the road with free samples of the popular brand's new Hormel™ Black Label™ Oven-Baked Egg Bites at retail locations on the East Coast and in the Midwest.

The tour, which rolls out Sept. 28 in Flemington, N.J., and wraps up Oct. 23 in the Homewood, Ill. area, will offer samples of: Hormel™ Black Label™ Oven-Baked Egg Bites with Bacon; Hormel™ Black Label™ Oven-Baked Egg Bites with Bacon and Sausage; and Hormel™ Black Label™ Oven-Baked Egg Bites with Chorizo. All varieties of Hormel™ Oven-Baked Egg Bites™ are café-style, prebaked morning delights made with real ingredients, and are hot and delicious in just 60 seconds.

The scheduled markets are as follows:

  • September 28-29 Newton, NJ
  • October 1-2 Carlisle, PA
  • October 6-7 Granite Falls, NC
  • October 12-13 Bentonville, AR
  • October 15-16 West Des Moines, IA
  • October 19-20 Kansas City, MO
  • October 22-23 Homewood, IL

"We're excited to get people trying the Hormel™ Black Label™ Oven-Baked Egg Bites and discovering how tasty and satisfying they are. Once they experience them, we're sure they'll fall in love with the flavors and convenience," said Nick Schweitzer, senior brand manager, Hormel Foods.

The tour is designed to introduce consumers to one of the newest product lines from Hormel® Black Label®, a brand well-known for its premium breakfast meats. In addition, Hormel Foods has scheduled stops at hospitals and other medical facilities as a way of expressing gratitude for the efforts of healthcare workers on the front line of the pandemic.

"There are so many people who have sacrificed – and continue to do so – every day to get us through this challenging time. We wanted to find a way to show our appreciation while we're out on the road," Schweitzer said.

Hormel™ Black Label™ Oven-Baked Egg Bites breakfast items (MSRP $3.49) can be found at: Walmart, Shop Rite, Jewel, Price Chopper, Hy-Vee, Lowes Foods, military commissaries and other retailers throughout the United Sates.

About HORMEL® BLACK LABEL® BACON Hormel Foods has been perfecting the flavor of bacon for more than 100 years. The strict specifications and natural hardwood smoke allow Hormel Foods to produce the highest quality bacon. Maximizing consistency, leanness and quality, HORMEL® BLACK LABEL® bacon delivers a meaty flavor perfect for any meal occasion. Hormel Foods offers HORMEL® BLACK LABEL® raw bacon, Canadian bacon, as well as microwave-­ready and fully cooked bacon, which are convenient choices for today's busy lifestyles.