Bart & Judy's aims to elevate customer experience with a new merchandising program offering co-branded social media content, press releases, and tools to generate brand awareness.
LOS ANGELES, California — Bart & Judy are proud to introduce a new merchandising program that empowers vending operators to generate more revenue.
CEO Bart Greenhut announced, “Vending operators are focussed on getting to the bottom on pricing and unfortunately quality. We know we can’t compete with the bottom on pricing so we have to switch that mindset to help them focus on profit instead.”
The new merchandising program consists of co-branded social media content, press releases, and a unique sticker placed strategically on vending machines to generate brand awareness.
The new “window label” is a tool to communicate the value of all-natural products should have “No Chemicals, No Preservatives, No High Fructose Corn Syrup, and No Artificial Ingredients.”
About Bart & Judy’s
Bart and Judy started by selling batches of homemade chocolate chip cookies at local farmer's markets around Los Angeles almost 20 years ago. Today they are one of the most successful small businesses in Los Angeles. The chocolate chip cookies are the best sellers in Gelsons, Ralph’s, Vintage Markets, and Whole Foods. They also work with First Class Vending and Amtrak. Bart & Judy's Cookies have had a dedicated fan base all over California for 10+ years. Their mission is to create the highest quality chocolate chip cookie with fair trade chocolate and all-natural ingredients. Something that's just not done anymore. They are offering our products at corporate cookie pricing because they want to compete with high fructose corn syrup and artificial flavors. www.bartsbakery.com
