JUST Showcases TopSelling, Edible Cookie Dough At NACS 2018

Oct. 3, 2018

JUST, a company that applies cutting-edge science and technology to create healthier, more sustainable foods announced that its delicious and decadent plant-based cookie dough is now available to U.S. retailers in snackable 1.6oz single-serve cups and 14oz jars as well as to foodservice distributors in scoop-friendly 5lb tubs. It will be available for sampling, along with other JUST products, at the NACS Show New Exhibitor Area Booth #3677.  

JUST Cookie Dough was named the "#1 Cool New Product" by convenience store owners and suppliers at the NACS State of the Industry Summit earlier this year and is already the second best-selling SKU of cookie dough just two months after launching at a top retailer, according to pointof-sale data. JUST is a proven category grower – data consistently indicates that over 70% of its sales are incremental to the cookie dough category.  

Crafted by a team of Michelin-starred chefs, JUST Cookie Dough is egg-free, dairy-free, non-GMO and contains no artificial flavors or high-fructose corn syrup. It is available in Chocolate Chip, Birthday Cake and Chocolate Mint flavors and its ingredients are more sustainable than leading brands, requiring 36% less surface and groundwater.  

According to a recent analysis, online search interest for "edible cookie dough" is the highest it has ever been and 2017 Yelp data show user reviews mentioning "cookie dough" in the dessert category have increased 68% yearover-year from 2016 and are at an all-time high.  

"We couldn’t be more excited to introduce JUST Cookie Dough, particularly our single-serve format, to the convenience store space, which continues to win over consumers by focusing on innovation, accessibility and assortment variation," said Chris Jones, Vice President of Product Development at JUST. "JUST Cookie Dough is more than your average dessert. We’ve sourced the best ingredients, perfected each flavor, and developed a safe way for people of all ages to indulge with every bite that will keep them coming back for more.”  

Visit the JUST team at the NACS Show to sample JUST Cookie Dough. Retail buyers and foodservice distributors can request samples and sell sheets from [email protected]. For more information on the entire line of JUST products, visit www.justforall.com.  

Editor's Insight: VMW.com has confirmed that JUST is launching the cookie dough in snackable  single-serve cups in the vending and micro market channel.