Bazooka Brands launches Go Wandr global candy brand

Bazooka Brands has launched Go Wandr, a new global candy brand intended to bring internationally inspired treats to the U.S. market.

The company introduced Go Wandr and its first product, Mini Mochi Gummy, at the 2026 Sweets & Snacks Expo in Las Vegas. Bazooka Brands said the product pairs the familiar chew of an American gummy with a soft, squishy texture inspired by Japanese mochi.

Mini Mochi Gummy will be sold in two flavor assortments:

• Fruity mix, with cherry, mango and watermelon
• Berry mix, with strawberry, raspberry and wild berry

Dave Dreyer, CMO of Bazooka Brands, said in a release that the company developed Go Wandr to address what it sees as a gap in the candy aisle for globally influenced flavors and textures.

Bazooka Brands cited growing U.S. demand for international confectionery and trend-driven products, pointing to recent growth in Swedish candy, spicy candy and Dubai chocolate.

Bazooka Brands’ portfolio includes Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop and Bazooka bubble gum.