Demand for healthy-to-go snacks remains strong. Here’s how to capitalize
Driven by Gen Z and Millennial consumers, the demand for healthy convenience options in workspaces and other unattended retail outlets remains strong. At the same time, 75% of consumers skip a meal in favor of snacking at least weekly1, which means better-for-you snack options are high on consumers’ wish lists when they visit the micro market or vending machine. As a convenience service operator, stocking options that meet that demand can increase sales and profits.
In a new report, Nestlé Professional Solutions highlights key healthy snacking trend takeaways for operators.
Cater to diverse dietary preferences. Consider how to satisfy consumers seeking gluten-free, low-calorie, and plant-based choices. The increasing use of GLP-1 medications such as Ozempic and Wegovy means that some consumers prefer higher protein and nutrient-dense snacks. Smaller portion sizes, functional snacks and clean ingredients are high on these consumers’ wish lists.
Think convenience from start to finish. Ready-to-eat options offer ultimate convenience while microwaveable frozen items can offer a satisfying and convenient meal.
Have something for customers throughout the day. Consumers may visit a workplace micro market as they arrive at the office, for a mid-morning break, lunchtime, and an afternoon indulgence. By offering products covering all dayparts, operators can maximize sales throughout the day. Offering items that satisfy specific cravings, such as a healthy indulgence as an afternoon reward or slump preventer, will encourage repeat visits.
Invest in technology. For locations that support it, convert to micro markets, self-checkout and mobile payments to streamline the purchasing process and increase your average transaction value.
Read the full report from Nestlé Professional Solutions to gain insights on its frozen grab-and-go meal options that cover many dayparts, including breakfast, snacks, dinner, and late night, and can help operators address consumer demand.
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Linda Becker | Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].
