Fixturelite’s Design Tool Shines in a Zooming World

April 29, 2020

From church pastors to grandmothers to teachers, many people who were uncomfortable or unfamiliar with video conferencing have now emerged as experts as a result of the Covid-19 crisis. “Let’s Zoom next week” has become a familiar phrase for those who need and want to connect with others.

For businesspeople, the convenience and efficiency of video conferencing has become obvious. Chances are, the next time you are selling a micro market location, you will be doing it on a video platform. While your own talking head may appeal to you, sales reps will need to learn the screen sharing techniques that transform a video meeting into a compelling and informative experience.

“There has never been a better time to use the Fixturelite Design Tool”

“Our clients have enjoyed so much success using the Fixturelite Design Tool,” said Steve Orlando, an experienced operator of ten years who co-founded Fixturelite, a leading supplier of micro market retail displays, seating and design features. “Because it is so user friendly, it is a perfect tool to use during a video sales meeting.”

Orlando believes that operators should be proactive about setting up video sales meetings. “It’s going to become increasingly more common, especially in the follow up process. Get out in front of it. Focusing on design and getting the prospective client engaged in the process will accelerate the sales cycle and put you in control of the account,” he said.

“There will be a lot of breakroom revamping ahead”

Fire up the Fixturelite Design Tool and allow the client to tell you exactly what is important to them in terms of the revamped breakroom. Confirm that design, employee safety and market function are top priorities. Identify the client’s vision for the micro market,” said Orlando. “Once that vision is established, the operator has an opportunity to take control of the situation and focus on creating the environment that the prospect wants – right in front of the client – using the visual power of the Fixturelite Design Tool.”

“A powerful sales tool”

“Some operators think of the Fixturelite Design Tool as a product with a singular purpose – design,” said Orlando. “In reality, the Fixturelite Design Tool is also a powerful sales tool and we are happy to show operators how they can use it, in person or in a video conference, to sell more accounts in a shorter sales cycle.”

“In many ways, we’ve recently discovered how a video conference can be a better selling opportunity than a face to face meeting,” said Orlando. “You have their attention without distraction and if the meeting is being recorded, it can be passed on to a final decision maker, an HR manager, that key person at the corporate office or anyone else who needs to put a stamp of approval on your micro market project.”

Learn more about the Fixturelite Design Tool at

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