PFG opens meat processing facility in Wisconsin

May 19, 2025
The addition of its Grand Western Upper Midwest triples production capacity with advanced automation and expanded distribution capabilities.

Performance Food Group opened its Grand Western Upper Midwest facility, a new meat-processing facility in West Salem, Wis. Formerly known as the La Crosse Meat Plant, the facility encompasses 60,000 ft2, three times the size of its previous location and was designed for maximum efficiency and innovation. The expansion enables the facility to triple production.

The facility includes a fully equipped kitchen and training center with space for up to 20 participants, supporting ongoing education and hands-on product training for employees and customers. Grand Western Upper Midwest produces PFG brands such as Braveheart, Ranahan Ranch, Contigo, Allegiance, and Piancone brands across beef, pork, veal and lamb categories.

What they are saying

“This new facility is a game-changer for our operations and customers,” said Tyler Zimmerman, general manager of Grand Western Upper Midwest, in a release. “The increased capacity and advanced automation allow us to deliver the high-quality products our customers expect — more efficiently than ever before.”

“We’re thrilled to bring this level of innovation and scalability to our customers,” said Adam Towns, director of sales, in a release. “This investment ensures we’re ready to meet today’s needs and tomorrow’s growth opportunities while maintaining the exceptional quality our customers rely on.”

PFG and Grand Western Upper Midwest hosted a grand opening event on April 30.