Meati Foods, a creator of animal-free products crafted from the company's patented whole-food MushroomRoot, introduced eat meati jerky, a shelf-stable snack series.
Available in a three-flavor bundle featuring Original, Peppered and Sweet Chile flavors, the jerky delivers on-the-go sustenance powered by 7 grams of complete protein alongside dietary fiber and micronutrients including vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc and magnesium.
“Snacking more and eating fewer meals isn’t only a Gen Z trend; it’s truly cross-generational. It’s critical to provide protein, fiber and nutrition that is delicious and supports life on the go,” Scott Tassani, president and chief operating officer of Meati Foods, said in the announcement. “We’re excited to provide a snacking solution that provides superior nutrition and incredible flavor in meati jerky and can’t wait for people to try it. We believe the potential appeal will extend well beyond jerky eaters, as more people seek out functional snacks they enjoy.”
Jerky is the latest product in the eat meati line, which has seen success in 2023 during its retail debut and expansion. The four steaks and cutlets are frequently the top-performing SKUs in the animal-free meat category. Meati’s jerky also supports the company’s sustainability focus by using MushroomRoot from steak and cutlet production.
Meati jerky is available in three different flavor pouches, each holding 2.2 oz or two servings. While the jerky is currently available only direct-to-consumer, the company plans to take learnings from this initial launch into consideration for future commercialization planning.
About Meati Foods
Founded in 2017, Meati Foods is working to maximize the boundless potential of MushroomRoot, a whole food cultivated with a modernized version of ancient and natural processes that have helped preserve Earth’s ecosystems for millennia. Eat Meati, the debut product line from Meati Foods featuring cutlets and steaks made from MushroomRoot, made its national retail debut in March 2023 after a year of record sellouts through its direct-to-doorstep online shop. The products are available at Whole Foods Market, Sprouts Farmers Market, Fresh Thyme and Meijer locations across the United States, and the company continues to expand its retail partnerships.
