Splash Beverage Group expands distribution agreements

Splash Beverage Group Inc., a portfolio company of leading beverage brands, announced it has entered new or expanded distribution agreements with Chicago’s Lakeshore Beverage, Mississippi’s Southern Beverage Company, and Georgia’s United Distributors.

Chicago-based Lakeshore Beverage, a member of the Hand Family Companies, is a premier beverage company in Chicago that has deep passion about beer, cider, spirits and wine. The agreement ensures that Splash Beverage’s retail commitment to supply Pulpoloco in 7-Eleven stores will be well executed for the people of Chicago. 

Southern Beverage, headquartered in Ridgeland, Mississippi, has been a family-owned business since 1939, with five distribution centers and more than 260 employees distributing to 2,100 customers across 32 counties. 

Smyrna, Georgia-based United Distributors was founded in 1940 and is a large beverage alcohol distributor in both Georgia and Alabama. 

“We’re proud to announce all these agreements at the same time,” Robert Nistico, chief executive officer of Splash Beverage Group, said in the announcement. “We’ve been hard at work over the past few months putting all these pieces into place, and as can be seen, Splash’s footprint has increased significantly with this announcement. This is exciting news as we continue to execute on our distribution and retail strategy. As I discussed a couple of months ago, we push for distribution, support those efforts with marketing, then start pushing again for more distribution coverage. We’re getting additional coverage through Southern California, the mountain states, Chicago, Mississippi, and Georgia. We’re humbled to partner with all the great names in these regions and look forward to raising our visibility across the retail distribution world.”