Eversys announced the appointment of Andre Eiermann as its new global marketing director. With an extensive background in the coffee industry, Eiermann’s experience and expertise will help to drive the brand's growth and expansion, according to the company announcement.
Eiermann’s passion for coffee began as a coffee trader in Switzerland, which led him to spend time on coffee farms and in cupping rooms in Kenya and Tanzania. He has worked in marketing for several coffee roasters across Europe, founded a coffee academy, launched a specialty coffee range, and even competed and judged in barista competitions. More recently, Eiermann has deepened his knowledge of coffee science through a collaboration with the Zurich University of Applied Sciences and published his book, "Inspire and Get Inspired," to share his passion for specialty coffee. After spending some time in Melbourne where he dedicated himself to developing coffee equipment, including machines, grinders, and software solutions, Eiermann has now returned to Switzerland, his homeland.
"I am excited to join Eversys in Switzerland and to continue my coffee journey with such an innovative, technology driven company with a vibrant start-up mentality and a warm human touch," Eiermann said in the announcement.
Christian Haueter, Eversys commercial director, added in the announcement: “Having had the pleasure of knowing Andre for quite some time, I am absolutely thrilled to welcome him aboard the Eversys Team. Not only is he an all-around fantastic individual with an insatiable appetite for knowledge, but he also boasts an incredibly diverse set of experiences that allow him to seamlessly bridge the worlds of coffee, technology, and branding. It is with great anticipation that we look forward to seeing Andre’s contributions to the Eversys Brand. His passion, drive, and unique perspective promise to bring a fresh, dynamic energy to the Eversys.”
Eversys was created in Switzerland in 2009 by Jean-Paul In-Albon and Robert Bircher. In March 2021, Italy-based De’ Longhi Group reached an agreement to take over total control of Eversys. The Italian company is committed to making Eversys a leader in the market. Its vision is to become the leading global manufacturer of professional, super traditional espresso equipment.