LBX Food Robotics partners with UAE foundation to install Bake Xpress as part of Bread for All campaign

Sept. 26, 2022
The foundation has installed custom Bake Xpress robotic hot food vending kiosks throughout Dubai as a part of the MBRGI program to support citizens in need.

LBX Food Robotics announced that The Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) Foundation has installed custom Bake Xpress robotic hot food vending kiosks throughout Dubai, UAE, as a part of the MBRGI program to support citizens in need.

The custom Bake Xpress machines provide a selection of free local breads as well as the ability to make monetary donations. The first 10 machines launched in Dubai this month are the result of a two-year collaboration between LBX Food Robotics and the MBRGI Foundation to develop and customize the machines, with additional machines targeted for installation in the first quarter of 2023.

“It was a privilege to partner with MBRGI to support their goals of providing a source of food to people who might otherwise go hungry, and we are delighted to see our technology leveraged in this unique way," Benoit Herve, founder and CEO of LBX Food Robotics, said in the company announcement. "This initial endowment effort is part of a larger-scale deployment of our technology in the Middle East, in support of the deeply held cultural traditions of philanthropy and community service. We can envision many uses for Bake Xpress because it provides such a unique way to deliver food. With 24/7 availability and minimal requirements for staff and space, the possibilities are virtually unlimited.”

Herve added that a program similar to the one launched in Dubai is under development in the United States, with the intention of opening machines in 2023.

Bake Xpress is a robotic vending solution that freshly bakes foods on demand in its integrated smart oven. While the Bake Xpress menu can include a full menu ranging from pastries to meals, LBX customized the machines for MBRGI to dispense a selection of pita and local breads. Additionally, the Bake Xpress payment interface was adapted to the UAE banking system and all machine graphics, touchscreen content and instructions were translated into Arabic. With the addition of custom graphics to the machine’s exterior and photos of the available foods on the interactive touchscreen, the machines are an easily recognizable part of the MBRGI’s overall campaign to support citizens in need.

More information on the joint effort is available at www.lebreadxpress.com/lbx-in-dubai.

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