Hillshire Farm debuts ‘pay with words’ vending machine

May 27, 2022
In honor of the Scripps National Spelling Bee, Hillshire Farm SNACKED! brand debuts "pay with words" vending machine.

Official sponsor of the Scripps National Spelling Bee, Hillshire Farm SNACKED! brand, is helping people test their spelling skills with the first-ever "pay with words" vending machine, where correctly spelled words earn players a Hillshire Farm SNACKED! snack pack.

The Hillshire Farm SNACKED! brand vending machine debuted May 25 in New York City and will appear at the Scripps National Spelling Bee finals in Maryland May 30–31.

The "pay with words" vending machine selects words of varying difficulty to test users – just like Spelling Bee contestants – and accepts correctly spelled words as currency for a tasty snack. All spellers need to do is listen as the machine announces a word and then simply spell the word they hear using the touch screen keypad. The vending machine will dispense a free Hillshire Farm SNACKED! snack pack, comprised of a meat, cheese and sweet treat, for every word spelled correctly. 

"It takes a lot of brain power to win a National Spelling Bee, and Hillshire Farm SNACKED! offers a versatile, on the-the-go snack to help fuel kids through challenges and achieve their dreams–both big and small!" said Amy Margolin, brand manager, Hillshire Farm SNACKED!, in the announcement. "As an official sponsor of the Scripps National Spelling Bee, we're thrilled to support the contestants throughout the competition. We hope people enjoy the 'pay with words' vending machine and celebrate their inner spelling champion with the perfect snack."


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