Full Sail IP Partners has acquired the Odwalla brand from the Coca-Cola Co..
Odwalla was founded in Santa Cruz, CA, in 1980 by three jazz musicians. Over the past 40 years, Odwalla has delivered fruit juices, smoothies, and energy bars to consumers with fresh, plant-based ingredients.
"We're thrilled that Odwalla, with its long history of innovation, high levels of brand awareness and reputation for great products, will be our first acquisition. We look forward to providing consumers with the best tasting, artfully crafted functional beverages and foods to allow them to snack well, feel well and live well," said Full Sail chief executive Alan Kravetz.