Coca-Cola Co. announced today a partnership with bike and electric scooter rental company Lime to reward people who are committed to recycling. To mark the nationwide availability of the beverage giant’s Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the two companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-fl.oz. 100% rPET Coca-Cola bottles.
In February, Coca-Cola announced its plan to transition to bottles made from 100% recycled plastic material.
Coca-Cola said the Lime partnership comes as consumer demand for micro mobility has skyrocketed, specifically among Gen Z, who expect their use of alternative modes of transit to increase in the future, compared with pre-pandemic transportation. Coca-Cola said it is partnering with Lime to make zero-emission modes of transportation more accessible.
“The [13.2-fl.oz.] 100% rPET Coca-Cola bottle is just one of the many innovations the company has introduced to make important advancements towards a World Without Waste,” said Coca-Cola trademark brand director Brandan Strickland.
According to a press release, the new bottles will be available in convenience stores first. People who purchase the Sip Sized Coca-Cola bottle can pledge to recycle by visiting CokePlayToWin.com/endlesslyrefreshing. Those who pledge to recycle their Sip Sized 100% rPET Coca-Cola bottles will receive a promo code via email – available on a first come, first serve basis – redeemable for a free, 10-minute bike or e-scooter ride through the Lime app.
This initiative, along with transition to the 100% rPET packaging across the Coca-Cola trademark portfolio, is expected to reduce drink company’s use of new plastic by more than 20% in North America, compared to 2018. Coca-Cola estimates that this effort in the U.S. represents a 10,000 metric ton reduction in GHG emissions annually – the equivalent of taking 2,120 cars off the road for one year.
For more information on the 13.2-fl.oz. 100% rPET bottles, visit coca colacompany.com/sustainable-business.