Coffee Holding Co. Inc. has made a $2.5 million investment in OWYN, which stands for "Only What You Need," an up-and-coming plant-based protein drink brand.
“We believe this investment will allow us to work with an exciting company like OWYN, which has exhibited substantial growth in the ready-to-drink and plant-based beverage markets over the last several years and is currently selling in approximately 20,000 doors. said Andrew Gordon, CHC president and chief executive.
OWYN is one of the fastest-growing plant-based protein beverage brands, according to CHC. Its products contain all-natural ingredients. OWYN currently offers its protein drinks in five flavors and recently expanded its line to include Pro Elite Shakes, the first plant-based protein shake that contains 35g. of protein and zero sugar.
Founded in 1971, Staten Island, NY-based Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States.