Chemesis International Inc. said it has signed a sales and marketing partnership with Cannaballers, a Port Townsend, WA-based CBD company.
Accoring to its website, Cannaballers “identifies, vets and performs rigorous due diligence in order to source the best-in-class CBD brands with professional practices, certifications, operations, and capabilities.”
Chemesis said its partnership with Cannaballers would more effectively bring its AI-powered Vicki vending platform to market.
As part of the agreement, Cannaballers will develop a marketing program that leverages Vicki, beginning with a variety of product sets and locations, to collect and analyze data. Those data will be used to build a roadmap for scaling the rollout Chemesis’s vending machines.
“[These] data will allow the Chemesis to deploy its machines with data-driven insights based on consumer preferences,” said Chemesis president Josh Rosenberg.
Cannaballers supply chain chief Melissa Loomis added: “With the challenges facing traditional retail, exacerbated by COVID and labor shortages, the unattended space of autonomous retail is the way forward for an in-demand, yet unmanageable product category with a typical shrink rate north of 40%.”
